The Campaign for Tranquility
was originally created by the Center for Reform with the express
intent to combat the violence that has gripped Nigeria. Over the
last several years there have been many outbreaks of violence in
Nigeria resulting in thousands of deaths. The Campaign for
Tranquility can be adapted for any Mission Specific Country where
it is needed.
The Center for Reform is developing a media
campaign to promote a reduction in violence. As envisioned, Public
Service Announcements would be produced to run on television and
radio as well as the print media such as newspapers, magazines,
billboards and posters.
The PSA’s will feature
international celebrities and leaders delivering messages
promoting non-violence similar to “Stop the Violence” campaigns
that have successfully run in the United States.
The project could utilize an infomercial format
to interviews and feature successful expatriates from the mission
specific country across the globe with the same message theme in a
more expanded format.
Bringing the World to the mission specific
country through the use of international celebrities and leaders
will improve the image of the mission specific country on several
different planes.
People from across the World expressing
messages of peace and hope to citizens of The mission specific
country will effectively demonstrate a level of caring and concern
that will touch the lives and hearts of the citizens of The
mission specific country and give them an improved sense of self
worth.
The global view of the mission specific country
will also be enhanced by the celebrities who are lending their
name and voice and in particular their time and to effectively
demonstrate that the mission specific country and the citizens of
the mission specific country are important on a global basis. This
will be a powerful tool to enhance the image of the mission
specific country around the World.
This positive image will
serve to foster a better climate for foreign investment, which is
important to the mission specific country’s continuing
development.
The positive image developed by the Campaign
for Tranquility will help promote stability internally that will
serve to help the mission specific country continue to develop as
the anchor for regional stability.
Widespread violence has also been linked to
increases in the incidence rate of HIV/AIDS and thus poses a
threat on the periphery of immense proportions.
Additional outbreaks of violence have included
inter-tribal disputes and recent actions involving resource
disputes and oil field violence.
As a follow on to the first
phase “Campaign for Tranquility” the program plans local follow up
programs including economic development, education assistance and
medical and nutrition programs sponsored by the Center for Reform.
Major funding will come from
private and corporate sources to produce and distribute the PSA’s,
infomercials and concert and follow on programs. Funding and media
experts are developing the project currently.
While the Campaign for Tranquility has yet to
be launched in Nigeria, already there are expressions of interest
in the program from Asia, South America, the Middle East and other
West African nations.
Mr. John Culbertson, the
founder of the Center for Reform, has personally briefed President
Obasanjo on the Campaign for Tranquility. The briefing was given
in mid March of 2003 when Mr. Culbertson visited Nigeria at the
invitation of President Obasanjo.
WHITE HOUSE BRIEFED
With respect to the Nigerian
initiative, The Center for Reform has provided two briefings on
the Campaign for Tranquility to the White House, where working
primarily through the Office of Faith based Initiatives an initial
briefing was provided in January of 2003.
A follow up briefing was
provided in February 2003 attended by Mr. Yima Sen, Special
Assistant to His Excellency Vice President Atiku Abubakur. Also
attending that meeting was Rev. & Mrs. Roger Story and member of
the Advisory Council to the Center for Reform, Mr. Bernard Hite
Special Assistant to Mr. Culbertson and former assistant to
Presidents’ Reagan and Bush and to Vice President Cheney, Mrs. Jan
Culbertson member of the Advisory Council to the Center for Reform
as well as entertainment industry executives.
PUBLIC SERVICE
ANNOUNCEMENT CAMPAIGN
The first phase involves the
use of Public Service Announcements by International Celebrities
to encourage non-violence and improve the image of the mission
specific country both at home and abroad.
The Center for Reform has
put together a team of professionals to plan, produce and manage
the first phase.
In the case of Nigeria, the
celebrity participants will be asked to record a variety of audio
and video messages that will be designed to provide maximum effect
to target audiences in Nigeria.
Demographics, political and
campaign experts from Culbertson & Co. will be dispatched to the
Mission Specific Country to plan implementation of the PSA program
in cooperation with local authorities.
In addition to the Mission
Specific Country specific messages, celebrities will be asked to
record messages scripted to permit their use in the entire region,
thus allowing the campaign to expand to other violence torn areas
at minimal expense.
The scripts will be
developed to provide positive encouragement for non-violence, a
message of improving conditions and improved image for the mission
specific country in the World. The messages will be designed to
improve the self-image of the listener and engender feelings of
progress as a society.
Review of Public Service
Announcement Campaign
Benefits
Reduction of violence
Improved image for the mission specific country
Better climate for investment
Improved outlook of the citizens of the mission specific country
Improved internal stability
Improved regional stability
CAMPAIGN FOR TRANQUILITY OUTREACH
Campaign for Tranquility Outreach will involve
local follow up programs including economic development, education
assistance, medical and nutrition programs sponsored by the Center
for Reform.
Long-term progress is the goal of the third
phase of the Campaign for Tranquility. As envisioned the Center
for Reform would develop economic development initiatives aimed at
bringing in foreign investment.
Strategies would involve arranging for business
delegations to visit the mission specific country possibly in
cooperation with US Congressional delegations. The clear goal of a
business delegation must be targeted investment; the Center form
Reform will develop programs to match potential investors with
realistic investments in the mission specific country that will
bring economic enhancements.
The Center for Reform will
also implement primary and secondary education programs already
under development to improve the chances for success of the
mission specific country’s children and to promote a better
investment climate by providing a better-educated work force over
the long term.
Currently the Center for
Reform is developing a computer based primary and secondary
education program. Curriculum will be tailored for the mission
specific country to provide an educational system for the mission
specific country’s children. Using an approach similar to
successful homes schooling curriculums used in the United States,
the goal is to develop a system that can be used by people of all
ages. The system will be designed so that it can be used either in
a home school type of format in a village or utilized as a lesson
system for formal classroom instruction.
The education system can then provide the most
benefit to the most students. The Center for Return will use
recycled computers and printers to make the curriculum available
in the mission specific country and in other countries in the
region.
Medical and nutrition assistance programs are
also contemplated in this phase of the program. The Center for
Reform is currently developing specifications for a baseline
clinic supply kit that would provide rudimentary supplies to small
clinics and practitioners.
Additionally nutrition assistance will be
developed to provide emergency food packages and nutritional
supplements.
Studies will be performed by
panels of experts convened by the Center for Reform to identify
problems on a local level and propose solutions. From this
activity the Center for Reform will conduct workshops, develop
additional funding for specific programs, seek out partnerships
with organizations such as the World Bank and put “Action Teams”
on the ground.
The Center for Reform has commitments from
former US government officials and academics to serve in advisory
and consulting positions in support of this phase.
The Action Teams as envisioned would work on
small infrastructure problems such as bore hole develop to supply
clean water or developing local cooperatives to run water or
electricity programs in the rural areas.
Review of Campaign for Tranquility Outreach
Benefits
Improved investment climate
Improved work force qualifications
Proactive economic development
Better quality of life
Enhanced abilities in the fight against AIDS
